Our Team.

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Our People

At Equus, we believe our people are our greatest asset. Each of our team members is committed to making sure our customers are successful through continuous collaboration and innovation. Our team will go above and beyond to make sure you are leveraging technology that is aligned to your business goals, never pushing features or services you don’t need. We see ourselves as an extension of your organization helping you overcome challenges and accomplish your business goals.

We Live by Our Core Values

At Equus, we care about our team, our community, and our clients.

Our Value

Customer Success

Our success is generated from the success of our customers.

Our Value


We work together as one team through honest communication delivered respectfully.

Our Value


Creative ideas to solve unique problems.

Our Value

Do the Right Thing


Our Value

Owners Mindset

We are owners of this company and benefit from its success. 

Our Value


We take personal responsibility and hold each other accountable for results.

Our Leadership

Jay Lawrence

Chief Executive Officer View Bio $

Jay Lawrence

Chief Executive Officer

Mr. Lawrence is a seasoned executive and technologist with hands on experience leading enterprises in diverse domains of the telecommunications sector including AI/ML, real time control systems, semiconductor, system integration/networking, datacenter, immersion cooling and fixed broadband (5G) systems. He has operated in these areas of business in a leadership role, globally, for the past 25 years running business from start up to a billion dollars. Most recently, he has led the Technology Enablement business unit of Supermicro Computer, Inc., (NASDAQ: SMCI) and has been CEO of multiple public and private businesses leading successful turnarounds and exits.

Tim Poor

VP of Channel Sales View Bio $

Tim Poor

VP of Channel Sales

In his role as VP of Channel Sales, Tim is responsible for creation and integration of new compute solutions architectures, platforms, service and support. He has held several executive leadership roles at Equus over the last 15 years, and implemented software systems and tools to automate and elevate the Equus customer experience. Tim has previously held Sales and Engineering roles at network attached storage startup Tricord Systems and imagesetter manufacturer Purup Eskofot.

Mark Starkson

Director of Finance View Bio $

Mark Starkson

Director of Finance

As Director of Finance, Mark is responsible for planning, reporting, analysis and coordinating with across finance & accounting services. In this role, he focuses on implementing strong processes and data-driving decision support with a business partner mentality. Prior to joining Equus, he worked with other EQH businesses since 2013 in FP&A leadership and accounting roles.

Crystal Welna

Chief Human Resources Officer View Bio $

Crystal Welna

Chief Human Resources Officer

Crystal Welna joined Equus Holdings in 2018. Crystal has diverse experience leading Human Resources strategies in large, medium and small companies including CSM Bakery Solutions, Dougherty Financial Group, Target Corporation, DaVita and Milk Specialties Global. In January 2022, Crystal obtained Kolbe Consultant certification. As a Kolbe Consultant, she teaches individuals and businesses the Kolbe Wisdom line of products to help Equus increase productivity, create team synergies, build leaders and determine the best candidates in the hiring process.

Employee Owned

Our Company Is 100% Employee Owned

Equus is 100% employee-owned. Everyone has a stake in ensuring our customer success, from our technicians on the factory floor to our leadership team. This approach empowers and motivates each person on our team to take an active role in our client’s and company’s success.